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Archive for FreshBrain
The AI Evolution
From Panic to Positioning The shift from novelty to reality is definitely here, but for those of us in the creative and strategic space, that “Wait, is this happening?” moment is actually a massive door opening. In marketing and visual communication, the panic often stems from the idea of replacement, when the reality is more […]
Beyond the Buzzwords
Why Word Choice is Your Secret Marketing Weapon We spend so much time perfecting the frame and the delivery of a message that we often overlook the mechanics of the message itself. But while those are the engines, word choice is the fuel. At FreshBrain, Inc., we’ve seen how a single adjective can be the […]
Is It A Good Idea To “Go Steady”?
A look at keeping a creative agency on retainer. At FreshBrain, a cornerstone of our philosophy is good communication. As a result, we have an uncanny ability to work with a wide range of enterprises. Our capacity to tailor our services to a variety of scopes and budgets, is one reason most of our clients […]
Super Bowled Over
The Super Bowl, once concerned solely with the achievements on the grid-iron, seems increasingly overshadowed by the spectacle of itself, and the commercials presented. With the amount of revenue generated by the Big Game, every brand wants to stand out from their competition. Apple defined itself with the commercial that aired in 1984’s broadcast. But […]
How Clear Is Your Message?
We make more than 25,000 choices a day, have twice that many thoughts in the same time, make decisions in a fraction of a second using VERY little information, and 99.9% of what our eye sees is out of focus. A consumer study suggested that too much information, about food labels, produced “dysfunctional consequences” for […]
Why Isn’t Your Business Doing Better?
The odds are, for all your effort, there’s still room for improvement. Our ever-changing environment demands more and more of us, so that we must constantly ask ourselves, “Is this the best way to move forward?” Because technology and commerce change so frequently, in unpredictable ways, we increasingly run the risk of stagnating, before we […]
