The odds are, for all your effort, there’s still room for improvement.
Our ever-changing environment demands more and more of us, so that we must constantly ask ourselves,
“Is this the best way to move forward?”
Because technology and commerce change so frequently, in unpredictable ways, we increasingly run the risk of stagnating, before we even realize it is happening.
This perpetual cycle of change and adjustment is all around us. It is the study of evolution defined by natural selection. It affects society through the psychology of choice, and it drives our economy.
Put simply, we adapt or fail.
Anthropology shows us the most successful organisms survived because they overcame an obstacle more efficiently than others. Applying this approach to our business, we can conclude that efficiency should be our purpose. As such, we can at last begin to act purposefully.