How Clear Is Your Message?

We make more than 25,000 choices a day, have twice that many thoughts in the same time, make decisions in a fraction of a second using VERY little information, and 99.9% of what our eye sees is out of focus.

A consumer study suggested that too much information, about food labels, produced “dysfunctional consequences” for shoppers, in 1974!

In addition to this, scientific research has shown that we have about 50,000 thoughts in a day (95% of which are negative, and 85% repetitive), and the amount of actual focus in the human eye is only .1%.

As if that wasn’t bad enough, it’s been determined, in yes, another study, that our brains are actually super lazy! Using shortcuts called heuristics, we paint a not-so-accurate picture of reality. Then, using this inaccurate information, we make decisions in seconds, and according to a thing called prospect theory, focused more on not losing than winning.

If we consider the staggering amount of information available today to each of us as consumers, and overlay the physical limitations of the human body and quirks of behavioral behavior, we come away with a demographic that is overwhelmed, preoccupied, and cautious.

Doesn’t it make sense then to simplify your message, if connecting with such a demographic is the aim? Distilling your proposals to their simplest, value-based form will not only make it easier to capture the attention of this audience, but will ease the burden of resistance when closing the sale.

Talk to us today to see how we can help you tailor your communications.