Six Elements For An Effective Website

A Guide To Help Grow Your Website’s Reach


Today’s viewers have lost their patience with poorly designed websites. They spend seconds finding what they want, and if it takes too long, they move on, most likely never to return!

That’s why it’s important to incorporate eye-catching techniques and ease of use to engage viewers online. Although each one is unique, successful websites generally follow a winning formula.


Powerful Design & Graphics

You never get a second chance to make a first impression. Don’t miss this opportunity!

A clean uncluttered page and will make people want to stay longer. Use of white space can help deliver a clean modern look that makes it easier for the viewer to find what they need.

Use quality images and graphic elements that support your brand and message. The design should be professional, engaging, smart and relevant. Color, typography, and layout that work well together will entice visitors, instead of sending them elsewhere.


Content! Content! Content!

Content is always king! Here’s your chance to tell prospects exactly what you want them to know.

Less than 1 in 4 people scroll through a homepage

It’s imperative that your message is visible above the fold. This is where the user will decide to continue browsing for more information, or leave your page. Spend the time to determine your specific message and your target audience.

Effectively communicating the value of your goods is vital for your prospects to clearly understand the benefit you’re offering.

In addition to your message, offer information that can educate the viewer or provide expertise. Testimonials and references help, but there’s no substitute for seeing your expertise in action firsthand.

Offering your recommendations helps your potential client evaluate one of the key criteria they will use when deciding whether or not to go forward with you: Does this person know their stuff? Have they got the capabilities to solve my problem?


Solid Organizational Structure

Your main navigation should be seamlessly accessible, and serve as the anchor for your site. It should be discovery-oriented and intuitive.

People notice elements near the top of the page. Make sure to place information in descending order of importance.

Effective navigation leads the viewer through the search process for desired elements with ease. When labeling links and navigation buttons, don’t use “clever” words and phrases; imagine terms your visitors would use.

Don’t rely on your main navigation to guide the user where you want them to go. Use links and buttons within the page to move visitors along the path you choose, from home page, to products or services, and then to a call to action.

Remember that people’s eyes are focused on the content of the page, not the navigation. Help them make choices as they browse.


User Experience

More than ever, users now view the web on a variety of devices, responsiveness is a MUST!

Enhancing satisfaction with your website will positively affect the viewer’s perception of your company. Focusing on ease of use and access to information is a good start on improving the experience.

It’s important your website feels fast to visitors. They will not wait too long for the website to load. Also, use common website interfaces and conventions so users aren’t forced to learn something new.

Icons are a fast way to visually communicate purpose. Make them simple, familiar and meaningful!


Call To Action

Now that you’ve got a visitor to your website, what is it that you want them to do next?

Don’t assume that it’s obvious to the viewer, even if it’s clear to you.

Visitors are routinely bombarded with ads, offers, and competition, so make it easy for them to take the next step. Do you want them to email you, sign up for a newsletter, make a purchase? Then guide your viewer with a clear call to action:
Buy Now! Call Today! Sign Up! Contact Us!

The easier you make it to move forward, the faster you can convert prospects into customers.


Search Engine Optimization

If you want your website to be seen, it needs to be Search Engine Optimized.

More than 90% of browsing starts with a search

Content and design are essential to the success of your website, but there’s no point in having one if no one sees it.

To improve your chances of success, align your content and images with the keywords, metadata, and H1 and H2 tags.

Make sure to have a keyword focus on every page with content that supports it. Good quality backlinks help generate traffic to your website, so be sure they are relevant.

Nothing beats engaging, high- quality content that delivers useful information to viewers searching for it. Not only can this help with visitors returning to your site, but it will also rank you higher.